November 22 Test series (Photo: AFP/BCCI)
The Test series between England and Australia is called the Battle of the Ashes. But what has been happening between India and Australia has now become the ‘battle of all time’. The Australian media has given this name to the five-Test series that will begin on November 22. Until now it was said that the craze for the clash between India and Australia is in no way less than the clash between England and Australia. But perhaps it was named for the first time. To celebrate this centuries-old battle, Australian newspapers have also been colored in Indian colours.
Australian media coverage in Hindi and Punjabi too
News Corporation Australia decided to publish a special 8 page edition to celebrate the 5 Test series. Apart from English, this edition was also published in Hindi and Punjabi on November 12. In the 8-page edition, apart from the big names of Indian cricket, the rising stars were written about. With this, the objective of the Australian media is to attract the attention of the Indian fans present there.
This coverage has been carried out by The Daily Telegraph in Sydney. The Herald Sun in Melbourne. It has been published by The Courier Mail in Brisbane and The Advertiser in Adelaide. After this, a 16-page launch guide will also be released on November 17, the content of which will also be in Hindi and Punjabi. More detailed anecdotes and stories will be written about the players.
