US President Joe Biden and Canadian Prime Minister Justin Trudeau.
Ottawa: Canadian Prime Minister Justin Trudeau has gotten so angry that he has now picked on his friend Joe Biden. Trudeau has filed a lawsuit against the American company Google. Due to this, the possibility of new trade tensions between both countries has increased. Let us tell you that Canada has filed a lawsuit against Google for alleged anti-competitive practices in online advertising. Canada’s antitrust watchdog said Thursday it is suing Google for alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell two of its ad technology services and pay a fine.
The Competition Bureau said such action was necessary because its investigation into Google found that the company had “unlawfully” bundled its advertising technology tools to maintain its dominant market position. The case now goes to the Competition Tribunal, which is a quasi-judicial body that hears cases brought by the Competition Commissioner in relation to non-compliance with the Competition Act.
Order to sell extended ADSs
The office is asking the court to order Google to sell its ad server for publishers, DoubleClick for Publishers, and its ad exchange, AdX. Google’s market share is estimated at 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms, and 50 percent in ad exchanges.
This dominance has discouraged competition from rivals, stifled innovation, increased advertising costs and reduced publishers’ revenues, the office said.
“Google has abused its dominant position in online advertising in Canada, allowing market participants to use their own advertising technology tools, driving out competitors and distorting the competitive process,” Competition Commissioner Matthew Boswell said in a statement. a statement.
Google responded
On this whole topic, Google says that the online advertising market is a highly competitive area. Dan Taylor, Google’s vice president of global advertising, said in a statement that the bureau’s complaint “ignores the intense competition where advertising buyers and sellers have so many options.
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