What happened before the launch?
Karthik Aryan and Ajay Devgan are gearing up to make waves with their respective films on Diwali. There is a war among fans on social media to name one of ‘Singham Again’ vs ‘Bhool Bhulaiyaa 3’ as the best. But the real result will come after Diwali. The makers of both the films promote the film in their own way. There are only 6 days left until the launch. Meanwhile, the ‘Singham Again’ people are in for a big scare. An agreement has been reached to screen Kartik Aryan’s ‘Bhool Bhulaiyaa 3’ in prime time on 35 individual screens in Delhi-UP.
Both major films will release on the same day. In such a situation, distributors are adopting these strategies in their own way, so that their films can get more screenings. Recently, a report was published in Bollywood Hungama, which revealed that Kartik Aryan’s ‘Bhool Bhulaiyaa 3’ won the single screen battle in Delhi-UP.
Playing with ‘Singham Again’ 6 days before release!
The makers of ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ want as many shows as possible so that the film does well. Especially the fight is about prime time shows. Recently, the ‘Singham Again’ team signed a big deal with India’s leading exhibitor PVR INOX in which they will get maximum shows in multiplexes as distributor. In such a situation, Anil Thadani made a great play by connecting ‘Bhool Bhulaiyaa 3’ with ‘Pushpa 2’. Now it seems that this strategy is also working.
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As per current distribution trends, ‘Bhool Bhulaiyaa 3’ has got first priority across 35 individual screens. The most special thing is that these are 35 individual screens of the Delhi-UP belt. It has also been discovered that these 35 individual screens have been divided in a 3-2 ratio. It has been agreed to screen ‘Bhool Bhulaiyaa 3’ in prime time. This is already turning out to be a big blow for the ‘Singham Again’ people, but if they don’t agree with this exhibition plan, then ‘Bhool Bhulaiyaa 3’ will be shown 100 per cent on single screens.
Why ‘Bhool Bhulaiyaa 3’ is in high demand?
Fans may be planning to watch both the films on the special occasion of Diwali. In such a situation, the trader says that people show more interest in watching the movie that is being shown more. This is the reason why Anil Thadani managed to get the prime time show aired on a single screen with a ratio of 3-2. The makers of ‘Bhool Bhulaiyaa 3’ have achieved the first victory in the single screen battle. The people of Singham 3 will fight till the end for this, but for now Karthik Aryan’s film has become the first choice.
