The breast cancer awareness advertisement on the Delhi Metro has created controversy.
There has been a controversy on the Delhi Metro over an advertisement that compares a woman’s breast to an orange. YouWeCan’s AI-generated ad shows a woman holding oranges to explain brain cancer awareness. It’s written in the ad, check your oranges every month. People say this advertisement on Delhi metro reduces the severity of breast cancer. Lack of respect for dignity. This is not the first case of controversy that has arisen when doing creative advertising.
There is a long list of announcements that generate controversy and chaos. Learn about the ads that became a source of controversy.
The shot must have been successful… controversy over body spray advertising
Some time ago, there was a big fuss over the Layer’s Shot Deo body spray brand’s advertising line and its use for a girl. The company that manufactured it was trolled on social media and users also expressed their views.
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People said that this announcement is going to increase rapes. Three children are seen in the advertising video. The three go to the store where three perfumes are kept. The girl is also standing there. Then the boys talk among themselves that there are four of us and only one shot, who will shoot. Hearing this the girl turns around. She looks scared. Anger is visible on his face. Similar advertisements were also made for the same brand. The line was used where the shot would have been fired.When the matter escalated, the Ministry of Information and Broadcasting issued an order to remove the advertising of this brand of deodorant from YouTube and all platforms.
Karva Chauth of homosexual couples… They had to withdraw the advertising
Dabur also had to withdraw its advertisement featuring gay couples celebrating Karva Chauth. The advertisement for Dabur’s ‘Fame’ cosmetics brand showed two women performing a traditional ritual between couples, in which they look at each other through a filter. In this regard, the leader of the Madhya Pradesh BJP, Narottam Mishra, had warned of legal action against the company, a few hours after this warning the company withdrew the advertisement.
Ad accused of Muslimizing the Hindu festival Diwali
Fab India released an advertisement 3 years ago which became a matter of controversy. The advertisement was related to clothing and was published with the theme of Diwali. It was called ‘Jashn-e-Rivaaz’. People criticized it and said that this brand is distorting the Hindu festival Diwali by calling it a celebration. Many criticized the brand for unnecessarily promoting secularism and Muslim ideologies at a Hindu festival. Users on social media called it culturally incorrect.
Jewelry brand accused of promoting love jihad
In 2020, the advertising of the jewelry brand Tanishq generated controversy. People accused the jewelery brand of promoting ‘Love Jihad’, after which the company withdrew the advertisement citing hurt feelings and the well-being of its employees. Due to this 43-second ad, the hashtag #BoycottTanishq was trending on Twitter. The advertisement showed the baby shower ceremony of a Hindu daughter-in-law from a Muslim family. So the controversy arose.
Uproar over jewelry advertising
Earlier, there was also a stir over the announcement of Kalyan Jewelers. In the advertisement, an old man (Amitabh Bachchan) was shown to be honest. In the advertisement, the bank employees feel that the person has come to collect the pension and they do not treat him well. Controversy over this minute and a half long ad grew so much that it had to be pulled. The banking union criticized this. Their argument was that this announcement generates distrust in the banking system.
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