It is estimated that business worth Rs 4.25 lakh crore will be done during this year’s Diwali festivals. Preparations for Diwali and its associated festivals are in full swing in Delhi and other parts of the country, with traders looking to attract more and more customers to increase their business. Following increased footfall and sales during Raksha Bandhan, Navratri and Karva Chauth, traders are expecting a business of around Rs 4.25 crore across the country this Diwali season, of which Delhi alone is expected witness a business of around Rs 75,000 crore. estimate.
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Chandni Chowk MP and general secretary of Confederation of Indian Traders (CAIT) Praveen Khandelwal said huge preparations are underway in markets in Delhi and across the country for Diwali and the festival season. Khandelwal said shops in Tier 2 and 3 cities, towns and villages of the country will be decorated according to the Diwali theme. Emphasis will be placed on colorful lights, Rangoli and other decorative elements to create a festive atmosphere and attract more and more people to the markets.
Khandelwal said anticipating a sharp rise in demand in the festive season, traders have started selling gift items, clothing, jewellery, electronics, mobile phones, decorative items, puja items, Rangoli, idols and images of gods and goddesses, and ready-made clothing. , Has started stocking various items like toys, food, sweets, electrical items, consumer durables, etc.
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There will be excellent sales through offers.
CAT BC National President Bhartia said traders are also considering discounts and promotional offers to attract customers. To attract customers, offers like buy one get one or special Diwali discounts can be offered. In view of the huge crowd during Diwali, traders have asked the police and local administration to make special arrangements for security and traffic control, while trade associations are also planning to deploy additional private security guards.
Khandelwal emphasized that markets in Delhi and across India are fully prepared for Diwali, are actively implementing new strategies to combat the challenges posed by e-commerce and during this festive season are ready to get enough business.
