Maruti Suzuki hatchback cars.Image Credit Source: Maruti Suzuki
Maruti Suzuki Cars in India: Sales of SUV vehicles have increased in India, which has affected small cars. The biggest champion of small cars in the country is the automobile company Maruti Suzuki. The demand for small cars has been falling continuously since the Corona epidemic. In this segment, Maruti sells Alto K10, Celerio, WagonR and S-Presso. But Maruti will definitely be happy after seeing the October 2024 figures.
There has been a surge in sales of small cars in October 2024. This has come as a big relief to Maruti, which was worried about the decline in demand for small cars. Maruti Alto K10S-Presso, WagonR and Celerio are among the company’s cheapest cars. According to media reports, its sales increased by 10 percent last month.
Maruti cars have a lifeline
With the rise of the SUV trend, small cars began to gradually disappear from the market. But the rural market was a salvation for Maruti. During October, there was a huge surge in demand for Maruti small cars in towns and rural areas. Thanks to this, sales of Alto K10, S-Presso, WagonR and Celerio increased by approximately 10 percent.
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Demand for small cars in the rural market
There has been some gloom in the urban market, but there has been strong demand for small cars in the rural market. In the first quarter there was a drop in sales of small cars, but in October growth of 10 percent was achieved. The market share of small cars has been declining since the coronavirus era, while the share of SUVs is increasing.
Maruti Suzuki’s growth in the rural market
SUVs account for almost 50 per cent of cars sold in India. On the other hand, low prices are the main reason behind the sale of small cars. Last month, Maruti Suzuki achieved 31 per cent growth in the rural market. Growth from April to October was estimated at 12 percent. This shows that Maruti has a lot of potential in the rural market.
