‘King Khan’ Shahrukh Khan (File Photo: PTI)
‘The mind of Bania and the audacity of Miyan Bhai’… When Shahrukh Khan utters this dialogue in the Bollywood film ‘Raees’, people think that he is talking about his personal life. Earning wealth and fame is every person’s dream and Shahrukh Khan has earned both in abundance in his life. Today he turned 59 and his list of fans includes Nita Ambani, wife of Asia’s richest man, Mukesh Ambani, to his daughter-in-law Radhika Merchant. After all, what makes Shahrukh Khan ‘The SRK’?
Shahrukh Khan’s career in Bollywood will complete almost 35 years today. As of today, he owns a net worth of more than 7 billion rupees. Today he has dozens of awards. He marketed so many products that those products became brands in themselves and Shahrukh himself has his own business empire.
This is how Shahrukh built his business empire
Shahrukh Khan built his business empire by investing the money he earned from movies and brand endorsements in the right place. Shahrukh Khan, who began his career in the world of cinema in the 90s, scored his first big hit in 1995 with ‘Dil Wale Dulhaniya Le Jayenge’. After this he never looked back. But Shahrukh Khan was bold this time and formed his own film production company ‘Dreams Unlimited’ in 1998. In the year 2000, this company released his first film ‘Phir Bhi Dil Hai Hindustani’.
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Later, this company released two successful films, ‘Ashoka’ and ‘Chalte-Chalte’. Later, Juhi Chawla, who was his co-star in his first hit film ‘Dar’, became Shahrukh’s business partner. Juhi remains Shahrukh’s business partner in the IPL team Kolkata Knight Riders.
Later, Shahrukh Khan became the sole owner of his film production company and in the year 2002, its name became ‘Red Chillies Entertainment’. After that, this company produced blockbuster movies like ‘Main Hoon Na’.
He created the largest visual effects company in the country.
Seeing the changing technology and era of films, Shahrukh Khan once again showed boldness and started a visual effects company under his production company. Red Chillies VFX, founded in 2006, is today one of the largest VFX companies in the country. This company not only worked for Red Chillies Productions’ Ra-One, but also did visual effects work for many other production companies’ films.
If you remove the list of hit films from Shahrukh Khan’s company, it includes hit films like ‘Krrish-3’, ‘Don-2’, ‘Fan’ and ‘Jawaan’. The annual turnover of Shahrukh Khan’s own Red Chillies visual effects and production company is around Rs 500 crore.
Boldness seen in the world of sports
When Shahrukh Khan’s films were not doing well at the box office, it showed the mind of a businessman and the fearlessness of Miyanbhai in the world of sports. Shahrukh Khan, who is among the High Net Worth Individuals (HNI), bought the IPL team ‘Kolkata Knight Riders’ in the year 2008. This team started investing wealth in Shahrukh Khan’s kitty.
Shahrukh Khan’s earnings
Apart from this, Shahrukh Khan has also invested in many startups like KidZania, etc. Even at this age, he earns money by working continuously. Even today, Shahrukh Khan earns between Rs 280 and 300 crore annually. Today, Shahrukh Khan does not take fees for working in films but rather becomes a partner in them. This way he earns between 100 and 150 million rupees for a film.
His fee for performing at events ranges between Rs 4-8 million. He earns between 2 and 2.5 million rupees for a television episode. While Shahrukh Khan charges up to Rs 10 crore for brand promotion. Shahrukh Khan’s magic is such that he was among the select stars who arrived at the venue in a Rolls Royce at the wedding of Mukesh Ambani’s son Anant Ambani.
