Chandigarh NewsChandigarh :- Meesho, an e-commerce marketplace, has released the second edition of its Trust Assurance Report. The report outlines proactive measures and efforts to improve security and build user trust. With emphasis on technological innovation, collaboration with industry experts, and strong security measures, Meesho has become a secure and reliable e-commerce platform for its customers. Under Project Vishwas, the company continuously invests in strengthening its dedicated “Trust and Safety” team. The team focuses on establishing and maintaining user trust in the platform.
Saurabh Pandey, CEO, Compliance and Experience, Meesho, said Project Vishwas is a critical part of Meesho’s strategy. This comprehensive campaign demonstrates our commitment to the safety of customers and sellers. We are at the forefront of fraud prevention by conducting rigorous on-the-spot audits with the help of modern technology, expert agencies and consultants. To combat these frauds, we have a dedicated Trust and Security team focused on establishing and maintaining user trust.
By strengthening its capabilities with the help of risk intelligence experts, the company is prepared to address security threats in this changing landscape. Meesho has stopped more than 22 million fraudulent transactions in the last 12 months. Additionally, Meesho has taken extensive measures to remove scammers from the platform. The team has developed leading analytical models, complex data science frameworks and advanced computational logic. This has helped stop 13 lakh bot orders and block over 77 lakh scam attempts on this platform.
