This time the promotion of Pushpa 2 and Game Changer will be done in a different style. Image Credit Source: Social Media
Two big superstars of the Telugu film industry are all set to enter the box office with their mega budget films. We are talking about Allu Arjun and Ram Charan. After super hit films like ‘Pushpa’ and ‘RRR’, these two brothers are once again ready to rule the hearts of Pan India with their films. But this time the promotional strategy of both is a little different. Southern actors are usually seen promoting their films in cities like Mumbai and Delhi. But this time, Allu Arjun will be heading to Gandhi Maidan in Patna for ‘Pushpa 2’, while Ram Charan will launch the teaser of his film ‘Game Changer’ in Lucknow. Now the question arises: why is the love for North India sparking among filmmakers from the South? We spoke to some industry experts about this.
Journalist and film critic Chaitanya Padukone says we can call it ‘North Indian Mission’ instead of North Indian love. Both ‘Pushpa 2’ and ‘Game Changer’ are massi (common people’s films). She will cause a stir in the individual theater. In these films there are such dialogues, after listening to them, whistles from the audience will be heard on a single screen. Lots of dialogues, action scenes and songs with loud music, all this is more liked by the audience living in small towns than in metropolitan cities like Mumbai and Delhi. This is the reason why this time Allu Arjun and Ram Charan are promoting their films in those places in Uttar Pradesh where their films can do well.
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#Pushpa2FirstSingle Pushpa Pushpa will be out on May 1 at 11:07 am
, #Pushpa2TheRule pic.twitter.com/5BMMDIG8ur
– Allu Arjun (@alluarjun) April 24, 2024
Now look at North India.
Critic Aarti Saxena says neither politicians nor film actors can ignore Uttar Pradesh. Even before the pan-India trend started, the Hindi dubbed version of southern films that were aired on satellite channels were the most watched in North India. Even on YouTube, the majority of the audience watching these films on channels like Goldmine is from the North. These types of masala films are widely screened there. when in 2021 allu arjun When Pushpa was released, in the initial days the film had done a business of around Rs 15 crore in the North and Ram Charan’s RRR had done a business of around Rs 55 crore in the North. This is the reason why, along with Mumbai, these two southern superstars will now have their eyes set on North India as well.
‘Boycott Bollywood’ trend will be beneficial
South’s films have benefited the most from the ‘Bollywood boycott’ trend that started during Corona. Every other day you see these posts on social media about how our country’s culture is shown in South films and how Bollywood people give wrong messages through their films. Although all actors from the South say in the question asked about the Bollywood boycott trend that we are all part of the Indian film industry, they also know very well that a huge Hindi audience is now supporting their films. which is why he is promoting his movies in the biggest Hindi belt like North India.
