Chandigarh News: Chandigarh/Ludhiana: Since 1937, Ray-Ban® has been innovating to create eyewear that is a unique combination of great design and cutting-edge technology. Continuing this trend of innovation, today the brand launches Ray-Ban® Change, a light-sensitive frame powered by Transitions®. Ray-Ban Change brings big changes to your style depending on the lighting. This frame changes color when exposed to UV light and therefore completely changes its appearance indoors and outdoors.
Designed to change with you, Ray-Ban® Change Original offers unmatched optical style with its unique pigments, such as Wayfarer and Wayfarer® Oval.
“Ray-Ban continues to push boundaries, introducing new trends and prioritizing innovation in its designs. “Using the power of Transitions and its technology, the brand brings a new experience to eyewear through light-sensitive frames: Ray-Ban Change,” said Federico Buffa, marketing director at Essilor Luxottica. “We’ve brought Ray-Ban, the leader in lenses, transitions and frames, into a dynamic product that gives consumers the opportunity to transform their functional eyewear into something fashionable.”
Ray-Ban Change is designed to blend in with light, combining traditional handmade craftsmanship with cellulose acetate and innovation. The frame’s unique colors and patterns are created from transitional photochromic dyes that activate immediately upon exposure to UV light.
