Did you know that with her ability and hard work, a woman took her father’s company to a turnover of billions of rupees? Let us tell you who that woman is.
Nadia Chauhan contributes greatly to the success of Parle Agro. This company was founded in 1984, previously it depended solely on Frooti. In 2003, at just 17 years old, Nadia joined “Parle Agro”. His idea and hard work gave a new identity to this company and increased it from Rs 300 crore to Rs 8000 crore.
8000 Crore Brand Journey
Before, Frooti was only for children, but Nadia made it for everyone. It was promoted by big Bollywood and Tollywood stars like Alia Bhatt and Ram Charan. 300 million rupees were spent on this advertisement and more than 2000 million rupees were earned. After this, Frooti became very famous and people of all ages started liking him. Thanks to Nadia’s hard work, Frooti became a big brand for the company, which is worth Rs 8 billion today.
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Appy Fizz: new revolution in the Indian market
In 2005, Nadia launched Appy Fizz, India’s first apple juice. At that time there was no such juice in India. Appy Fizz’s packaging, taste and advertising made it very popular. This product gained a market share of 99% and also had a growth of 36% every year. It became quite famous among the young audience, which gave the company a new identity. This brought more success to Parle Agro and reduced its dependence on Frooti. This idea of Nadia’s turned out to be a great success.
Nadia’s thought: a new perspective
Nadia quickly understood that it was wrong to depend on just one product. Therefore, it also launched new products like Baileys, which today has become a business worth Rs 1,000 crore. Paid attention to the quality and packaging of the products. His thinking was very beneficial for the company and Parle Agro got a strong identity.
Nadia’s next goal is to turn Parle Agro into a Rs 20,000-crore company. Focuses on new products and digital marketing. Nadia’s dream is for Parle Agro to become a big name not only in India but all over the world. This dream will be fulfilled with your hard work and thought.
