Can an extramarital relationship be turned into a business? This is not considered correct by traditional societal norms, but a dating platform in the United States has turned it into a successful business model. This dating website called Ashley Madison has been specially designed for married people. This platform works to connect people who are looking for a romantic or physical relationship outside of their married life.
Ashley Madison spokesperson Isabella Mize recently spoke to the Daily Star about the platform’s customers and their needs. He says that both married men and women seek adventures outside of their relationships, but their reasons may be different.
Isabella believes that affairs are always seen in a negative light, but sometimes people are intent on saving their relationship. He said that an affair does not mean ending the relationship. People adopt it to satisfy their physical or emotional needs.
Different reasons for men and women to have affairs
Isabella said that the reasons behind women’s affairs are quite different from men’s. Citing the study by Dr. Alicia Walker of the University of Missouri, he said that
Changing thinking in America
According to a recent report, 16% of people in the United States believe they have cheated on their partner. Despite this, about 47% of Americans are willing to forgive a cheating partner.
According to data collected from Ashley Madison and other sources, 67% of users and 30% of American participants cited lack of physical satisfaction as the main reason for having an affair. At the same time, loss of mutual love was found to be the least common reason for affairs.
The relationship is not over, it is just about creating balance in life.
According to Isabella, people no longer see the affair as the end of the relationship. Rather, they consider it a means to satisfy the unmet needs of their married life. He said that during the Covid-19 pandemic, there was a big change in this way of thinking when couples started spending more time together.
