The company has made a big revelation about the Amazon Great Indian Festival 2024 sale. It is reported that more than 85 percent of the customers at this year’s Sales Festival were from non-metro cities. This was revealed by Saurabh Srivastava, Vice President (Categories) of Amazon India, in a video interview. Let us tell you that this sale started on September 27 with 24-hour advance service.
In fact, in a video interview, Srivastava revealed that Amazon delivered over 30 million products the same day or next day (to Prime members), and customers got access to over 25,000 new product launches from top brands. . Nearly 70 percent of participating sellers during this period were from Tier 2 cities and above, and the e-commerce giant recorded the highest number of sellers (from Tier 2 and 3 cities) achieving sales compared to the last year’s festival season.
At the same time, when asked what kind of trends have you seen in the different categories? To which he responded: “The arrival of 1.4 billion customers at this year’s festival is a record for us. These are accredited visitors only. There may be many customers who come to (the platform) but do not register with us and leave. We don’t count them. We’re not talking about hits.
We are talking about customers who registered and made purchases on our platform. There are many other ways successes can come, but we really focus on the customers we know. There has been a rise in sales of expensive products ranging from smartphones, laptops to Lego toys and kitchen appliances.
