air purifiers
With air pollution reaching dangerous levels, there has been a huge increase in demand for air purifiers. The air quality situation has deteriorated especially in Delhi-NCR. Kent RO Systems, Xiaomi and LG Electronics India, among other companies, said sales of air purifiers increased by up to 50 per cent during the festive season as the air quality index (AQI) in and around Delhi dropped. shot at dangerous levels. .
Like last year, appliance manufacturers have seen an increase in sales and inquiries for air purifiers in the last 2-3 weeks and this is expected to accelerate further with the rise in AQI in the coming weeks. Air purifiers are a very small segment of the home appliance market and sales typically peak in October and November. We also tell you what type of information the companies have given.
Increase in sales of air purifiers
Sanjay Chitkara, Senior Vice President, Home Appliances, LG Electronics India, said that the worst phase of pollution is happening in Delhi, in such situation the demand for air purifiers has suddenly increased in Delhi NCR. Mahesh Gupta, president and CEO of Kent RO Systems, said India saw a significant increase in sales of air purifiers and filters during the winter months, coinciding with declining air quality.
read this too
He said the dangerous levels of pollution create a sense of urgent need among consumers to protect their health. He said that during the holiday season we see a significant increase of around 20 to 25 percent in sales as consumers become more aware of indoor air quality and their overall health.
How big is the air purifier market?
Xiaomi said that amid rising pollution levels, especially in the northern region, there has been a significant change in consumer behavior, with an increased focus on health and clean indoor environments. The company spokesperson said this has led to a sharp increase in sales of our air purifiers and air purifying filters. This has been 50 percent more than last month. According to a report by EMR, the air purifier market in India will reach Rs 777.75 crore by the year 2023. It says that this market is expected to grow at the rate of 16.30 percent annually between 2024 and 2032. .
