After Campa, Mukesh Ambani will now sell snacks and biscuits, he made a great plan.
Top Asian businessman Mukesh Ambani’s businesses range from sports to oil, at home and abroad. Ambani, who created a stir in the soft drinks market after Telecom with the entry of Campa, is now going to compete with the giants in the snacks market. Actually, Mukesh Ambani will now enter the snacks market worth Rs 42,694.9 crore. This can create competition for big players in the snacks market like PepsiCo, Britannia, Haldiram and other local companies. Let us know what is Mukesh Ambani’s plan…
Participation in the snack market after Campa
Mukesh Ambani has kept the prices of the products of his soft drink brand Campa Cola below those of other companies in the market. Due to this step, Pepsi and Coca Cola face difficult challenges. Seeing the response to Campa, Mukesh Ambani now plans to work with the same strategy in the chips, namkeen and biscuits snack market. Reliance Consumer Products is giving a margin of around 6.5 per cent to super stockists, while other companies present in the market are giving only a margin of 3 to 5 per cent.
Provide benefits to retailers too
According to a Business Standard report, Reliance will make a big bet like Jio in the consumer products snacks market. In the Namkeen biscuit market, the company has named its products Alan Bugles and Snactac, while the name of its biscuit brand is Independence. Apart from this, Mukesh Ambani’s company also offers more benefits to retailers. The company offers distributors an 8 percent margin and a 2 percent performance-based incentive. At the same time, the company grants a 20 percent margin to retailers. Other companies in the market are giving a margin of between 6 and 6.5 percent to distributors, while they only give a margin of 8 to 15 percent to retailers.
These brands will have competition.
Currently, PepsiCo, Britannia, Haldiram and other local companies dominate the Indian snacks market. But after the entry of Mukesh Ambani, these companies are likely to face competition. The Indian snacks market is growing rapidly. The market value was Rs 42,694.9 crore in 2023, which is likely to reach Rs 95,521.8 crore in 2032. According to market experts, the Indian snacks market is expected to grow by approximately nine percent annually.
