July-September India’s smartphone market grew 6 percent to 46 million units in the quarter. According to the report released on Wednesday by market research firm International Data Corporation (IDC) Limited, Vivo was at the forefront and IQ recorded the highest growth rate among the top 10 brands. Chinese companies dominated the market during the quarter with leading brands taking nearly 72 percent of the market share. According to the report, “The Indian smartphone market has grown for the fifth consecutive quarter.
Biggest quarter for Apple
“Smartphone sales in India are expected to reach 46 million units in the third quarter of 2024, representing an annual growth of 5.6 percent.” According to IDC’s Global Quarterly Mobile Phone Tracker for the third quarter of 2024, iPhone maker Apple gained 8.6 percent and Samsung gained 12.3 percent market share in the September 2024 quarter. report said, “Apple recorded its biggest quarter ever with 40 lakh units, in which the iPhone-15 and iPhone-13 were at the forefront. “This further widens the gap between the value share of Apple (28.7 percent) and Samsung (15.2 percent).”
Tremendous growth in premium phones
According to the report, phones in the premium segment (Rs 50,000 to Rs 68,000) recorded the highest growth of 86 per cent and their share increased from two per cent a year ago to four per cent. “The key models were the iPhone 15/13/14, Galaxy S23 and OnePlus 12,” the report says. Apple’s share in the premium segment increased to 71 percent annually. While Samsung’s share fell to 19 percent from 30 percent a year ago.
The average price of 5G phones decreased
The entry-level premium segment (Rs 16,000 to Rs 35,000) recorded a strong growth of 42 per cent over last year and contributed 28 per cent to the total sales during the quarter. “Oppo gained the most, while Samsung and Vivo lost share,” the report said. The combined share of the three in this segment was 53 percent.” According to the report, the proportion of 5G smartphones increased to 83 percent, up from 57 percent last year. While the average selling price (ASP) of 5G smartphones decreased by 20 percent year-on-year to around Rs 24,600. Vivo had the largest market share during the quarter at 15.8 percent. During this period, the company’s sales increased 20 percent annually.
Oppo’s market share was 13.9 percent.
Oppo’s market share in the quarter under review was 13.9 percent. Realme’s share was 11.5 percent, Xiaomi’s 11.4 percent, Poco’s 5.8 percent, Motorola’s 5.7 percent, IQ’s 4.2 percent. percent and OnePlus’s 3.6 percent. At the same time, market research firm Cybermedia Research (CMR) said on Wednesday that in the July-September quarter this year, India’s tablet (personal computer) market grew 46 percent year-on-year. Apple’s iPad remained in the lead in this category with a 34 percent share. According to the report, tablets priced between Rs 20,000 and Rs 30,000 saw a significant growth of 108 percent year-on-year, indicating a shift towards premium devices.
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