Indian smartphone shipment reached 46 million in the third quarter of 2024. According to the IDC report, there has been an increase of 5.6 percent in the third quarter of this year compared to last year. Vivo has been leading the Indian market during this period. The company’s market share reached 15.8 percent.
The company’s Y series, T3 and V40 models have helped Vivo achieve this position. Samsung has suffered a big setback. The company has reached the third position in the Indian market. Samsung’s market share has decreased from 19.7 percent to 12.3 percent.
The market for this brand increased by 100 percent.
Xiaomi is in fifth place this quarter. The company’s market share is 11.4 percent. Poco occupies sixth place, whose market share is 5.8 percent. iQoo’s market share has also increased rapidly. The company achieved a market share of 4.2 percent with a growth of 101.4 percent. While OnePlus’ market share has decreased. The company has reached 3.6 percent.
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Samsung has also suffered a major setback in the premium smartphone market. Apple has shipped 40 lakh units this quarter, after which its market share increased to 8.6 percent. Furthermore, its annual growth is 58.5 percent.
Apple’s dominance in the premium segment
The premium segment of the Indian smartphone market (Rs 50,000 to Rs 68,000) has grown by 86 per cent, in which Apple has the largest share. Compared to last year, 5G smartphones have dominated this year. While last year 57 percent of 5G phones were shipped, this year this figure has increased to 83 percent.
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The average price of 5G smartphones has also decreased this year. With a 20 percent reduction, the average price this year has become Rs 24,600. The online market has expanded. With an increase of 8 percent, this year shipping through online channels has been 51 percent. At the same time, shipments through offline channels also increased by 3 percent.
