TOP For 2024 elections: Can CM Yogi Adityanath become BJP’s second ‘Brand Modi’?

There was talk of Yogi Adityanath’s leadership in Uttar Pradesh before 2017. After the 2022 victory, he prioritized development and performance, hence the discussion began on whether BJP will become the new Modi brand. The success of the by-elections has made its agenda clear: emphasis on development policy and strengthening of Sanatan Dharma. Rejecting opposition forces, he has expressed his commitment to bringing about positive change in the state. Is Yogi ready to become BJP’s new brand?