ID Fresh Food expands its reach in Chandigarh

Chandigarh News|Chandigarh – ID Fresh Food, the trusted brand of natural food products, has announced its expansion in Chandigarh as part of its expansion plan across the country. With this strategic initiative, the company is bringing to market some of its popular products in line with customer demand such as Idli-Dosa Batter, Malabar Parotta, Wheat Lachha Paratha, Paneer, Curd and Coffee which will be delivered to customers in the city. The brand will also launch other popular products such as spices and chutneys in the market soon.

Rajat Diwakar, CEO (India), ID Fresh Food, said, “We are very excited to bring ID Fresh’s reliable, natural and preservative-free products to Chandigarh. Famous for its distinctive and pure taste and full of food lovers, this city is full of many interesting opportunities for us. This is a very important market for us, because not only is the culinary culture rich, but customers recognize and value natural and traditional flavors. Our expansion here is a very important part of our pan-India expansion strategy and we are confident that our products will be a popular choice among families in this city who prioritize quality and reliability.

Behind this expansion strategy throughout the country is the excellent performance of ID Food in the 2023-24 financial year. The company recorded a revenue of Rs 554 crore in FY2024 and aims to take this figure to Rs 700 crore in 2024-25. What is special is that the company also recorded a 16 percent increase in its operating income. This figure was Rs 395.76 crore in the financial year 2023-24, which was Rs 340.9 crore in the previous year.