What happened 2 days before launch?
On one hand, there are only 2 days left for the release of ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’, on the other hand, the fight for screen sharing is far from over. The distributors of both the films are adopting these types of strategies for their films, which will allow the film to get more screenings. On single screens, Raveena Tandon’s husband Anil Thadani had made such a bet that the exhibitors offered him more shows. Due to which the ‘Singham Again’ team was not happy at all. In fact, the filmmakers of both films have signed agreements for different cinema chains and theaters. But the average screen sharing ratio is in favor of ‘Singham Again’.
A report on Pinkvilla was recently published. It was revealed that the largest cinema chain PVR INOX has divided the screens in a 60-40 ratio. That means 60 per cent of the screens have gone to Singham Again and 40 per cent to Bhool Bhulaiyaa 3. Actually, the main reason for this is that PVR is the distributor of Singham Again.
Singham did such a trick again, Karthik will suffer a loss!
In fact, the Singham Again people were already demanding the distribution of more screens. It also had the same demand on single screens, so the exhibitors agreed to give more screenings to Karthik’s film. While the Bhool Bhulaiyaa 3 team was happy with 50-50 i.e. same number of shows. But the people of Singham benefited. It got 55 per cent of the shows and Karthik’s film got 45 per cent.
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However, the makers of Singham Again wanted 70 per cent of the total screens for themselves, so Bhool Bhulaiyaa 3 would have got 30 per cent. For which the exhibitors were not prepared because it is a big film. In fact, also at Cinépolis, Singham Again wins the battle. Of the total shows there, 55 per cent were received by Singham Again and 45 per cent by Bhool Bhulaiyaa 3. But despite being the distributor of Singham Again, the number of shows that Bhool Bhulaiyaa 3 has received is a good number .
Singham Again wins nationwide screen distribution battle
Overall, if watched in different cinema chains across the country, Singham Again has 60 per cent screens. While Bhool Bhulaiyaa 3 got 40 per cent. In such a situation, producers and distributors should be happy. It depends on the audience which movie they want to see. But the people of Singham Again have benefited a lot.
